The best alternative to Alexa
Another Alexa.com alternative worth trying is Spyfu. With Spyfu, you can track your keyword rankings, check organic competitors, view competitors' PPC keywords, check competitors' backlinks by keyword, and much more.
What is "spyFu"?
SpyFu
SpyFu, originally GoogSpy, is a search analytics company based in Scottsdale, Arizona. SpyFu was launched in April 2005, and it shows the keywords that websites buy on Google Adwords as well as the keyword sites that appear in search results. The service also provides CPC and search volume statistics for keywords and uses this data to estimate how much websites spend on ads. The historical ad budgets provided by SpyFu also help advertisers to anticipate the cost of an ad campaign in the future. The main value proposition is seeing or “spying” on the keywords that competitors are using and optimizing your Search Engine Marketing (SEM) and SEO (search engine optimization) strategies based on these strategies. SpyFu data was also used in the Washington Post during the 2008 presidential election to reveal several candidate keywords for the ad. SpyFu can also discover emerging or niche markets. SpyFu is mentioned in the 4-hour workweek, a comprehensive web monitoring by Oreilly and SEO Warrior.
SpyFu data is acquired by web scraping, based on technology developed by Velocityscape, a company that makes web scraping software. It turns out that the accuracy of their data, especially advertising budgets, depends to some extent on the size of the website in question. SpyFu updates its data on a monthly basis, and as such it is used as a guide to what is happening with major SEM/SEO trends rather than a real-time tracking engine.
Post a Comment